Glossary
Marketing teams need clarity and control over how their websites function, look, and perform. This isn't just another glossary—it's your guide to harnessing Webflow's power, written with marketers in mind. Flow Guys make it easy to grasp the essentials, so you can focus on what matters: growing your brand and converting customers.
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Animations
What It Is: Webflow’s Interactions let you animate elements, adding dynamic movement to your site. Think of it as a way to bring your pages to life—no coding required.
Pro Tip: Use animations sparingly to highlight key actions (like your CTA buttons) or to create a seamless scroll experience. Subtle, well-placed animations can boost conversions without slowing down your site.
API Integrations
What It Is: APIs (Application Programming Interfaces) let Webflow connect with other tools, like CRMs and analytics platforms.
Marketing Insight: Integrate Webflow with tools like HubSpot to automate lead captures or sync email lists. Streamline your workflows, save time, and get data where you need it—automatically.
